What is Online Reputation Management?

What is Online Reputation Management?

Simply put, online reputation management is the process of paying attention to what is mentioned about you on the Internet and taking the appropriate steps to improve your standing. For instance, if you have ever gotten yourself into legal trouble or have had problems with the police, that information probably followed you to the Internet. When you want to apply for jobs and the people interviewing you perform a search of your name on the Internet, what will they see?

Whatever you have done, good or bad, will appear in your profile. You want to make sure that the information they find linked to your name puts you in a positive light. That goes for social media networks such as LinkedIn as well as Facebook, because what others are saying about you on the Internet also reflects on your good name.

Steps to Improving Your Reputation
 
If your reputation is tarnished, it can affect your ability to build up a career or even develop new relationships. You might think there’s nothing you can do about it, but that is not true. Here are just a few of the things that you can do:

  1. Be continually on the watch for mentions of your name on the Internet.
  2. Add positive content that will overpower anything negative.
  3. Create blog posts that show you as a reliable professional.
  4. Make positive comments about other people or businesses.
  5. Avoid engaging in arguments or negative activity over the Internet.
Professional Management Companies

Remember that everything you write on the Internet will affect your name either positively or negatively. Fortunately, you are not alone in your race to improve your Internet reputation. There are many people in the same boat and there are experienced companies that can help you. Professional management companies will analyze your situation by checking your current reputation on the Internet and create a unique plan to put your name in a better light. If there are negative comments or articles about you, they will flood them out with loads of positive mentions of your name. While success doesn’t happen overnight, diligent work pays off and you can see the results for yourself as your name gains a positive reputation. With the help of a reputable management company, you will gain control over your image so that you will be able to move up in your job and develop new friendships.